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Meme Week: Twitter Maybe

Our week of useful tips via popular meme continues. If you like, pass it along! Nicole Ouellette Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s...

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Youtube’s and My Dad’s Birthday

Business Insider let me know this morning that it was Youtube’s 8th birthday. It also happens to be my dad’s birthday. No one had to tell me that, in part because it’s three days before mine and only a...

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How To Strategically Pay For Attention

People often ask me what I think about paid ads. Honestly, I hardly ever use them but I have some rules when I do: 1) It’s short term. Ex: Running a contest, the first few days of a new website launch,...

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A Complete Guide To Short Tracking Links: The Where, Why, and How

You may have noticed weird looking links in your online life,  like in your Facebook or Twitter feed. And you may also notice them in places like magazines. Here’s an example (I blurred part of the...

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What I Learned At Wordcamp This Summer: Nicole’s Takeaways

There is always something to know… and even though I’ve been working in Wordpress since 2008, I am always blown away not only with the new technology coming out but new ways of using features that I’m...

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Pick a Card, Any Card: The 8 Twitter Cards and Your Website

Last year, Twitter introduced a new feature called Twitter Cards. They’ve really started to push the Cards this summer, around the time that I was getting introduced to Twitter generally (and no, I do...

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Chef: The Best Movie About Social Networking I’ve Seen

I’m one of those people who enjoys learning more about my topic when I am off the job. I read social media books and magazines… and have even tried to watch “Helvetica” (a movie about the font). I just...

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Tech Thursday: Short and Sassy

How do you be clever in the short form? We discuss. Kassandra Strout Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet...

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Where Have All the Millennials Gone? The Year In Social Media

Snapchat took them, every one. If CNet is to be believed, we are going to be living with Snapchat for a long, long time. The image messaging app and social media platform continued to dominate one very...

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We Doubled The Amount Of Social Media Posts We Did And Nothing Bad Happened

You’ve probably heard about Facebook’s algorithm changes and other social networks similarly controlling what updates we see, from who, and when. One of the overly simplified ways of dealing with the...

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